Here is the ‘Big Idea’ I wrote for our submission to the RSA:
Over the past century our planet has observed unprecedented changes to our atmosphere, oceans, and forests. We have plundered more than 80% of the Earth’s natural forests; over exploited up to 85% of our global fish stocks and sat back and watched as our climate has changed to a near irreversible state.
Our animation is focused on bringing the issues of climate change and over consumption to the forefront of our societies mind. Richard Sennett is correct in saying that, the way we view climate change needs to be altered before we can truly start tackling the issues we face. Once people understand that the welfare of our planet is more important, than having the latest iPhone or the newest Dolce and Gabbana handbag, then we can start to make a difference in the world.
The people we really want to connect with, are the ‘Generation Now’, the generation who is really beginning to see the negative side effects of climate change. We are the generation, with that greater awareness of climate change, left to find innovative and creative ways to solve these problems before it is too late. We hope to resonate with our audience with the use of 3D animation, a style our generation has been surrounded by, on TV, at the cinema and online. We want to tap into people’s love for animation by presenting our work in a visually appealing and light hearted fashion, that still sparks inspiration in all generations, not just our own.
What is our big idea? We want to bring the issues we are facing in modern society, such as climate change and over consumption, to the forefront of our audience`s mind. When society is more aware of the issues we are involved in, it leads to better education and innovation of ways to tackle these problems.
We are focusing our animation towards the Generation Now, the generation who is really beginning to see the negative side effects of climate change. We feel we can connect with the Generation Now through the use of 3D animation, with all of us growing up surrounded by 3D animation in films, on TV and on the internet; plus, being a medium we are all passionate about, it makes it the perfect format for us to present our idea.